Oh yeah. You want to get rich. Not "well off" but rich.
Question answered.
The people who start and run newspapers are NOT the same kind of people who want to be reporter when they grow up. One of the fun aspects of the whole "save the newspaper" conversation is that the loudest people in it, the reporters and editors who appear to be at the center of it, are in fact marginal players in the game and quite possibly have little idea what they're talking about.
How many editorials and op-eds do we see from the people who run the ad sales teams? From publishers? Very, very, very few. What does a beat reporter know about saving their newspaper? How many business reporters have actually ever run or started their own business?
You can't get a tax receipt for "services received".
Is there something about newspapers that makes the non-profit model not work as well as it does for broadcast?
When your looking at NYT or Facebook you are interested in their content when you using Google your looking for something. Put another way, how effective would advertising be when inserted in the middle of a phone conversation?
You are probably right to an extent- but a lot of times people are browsing FB to waste time. If they are looking at the profile of some girl they like, and an ad shows up for the new album of one of the bands she likes- could that not potentially be an effective ad? (This could be a friend, who has a birthday coming up, and FB could suggest presents based on your friends preferences). I really think that FB just needs to adapt their ads better. I hope they get it figured out and prove everyone that thinks they aren't worth 15 billion wrong!
There's no restriction in non-profits that they can't make money and pay people ridiculous wages. I mean IIRC Oxfam in the UK paid like £400,000 (probably near $800,000 at the time) for a marketing firm to do an advert. It's just the company doesn't get taxed, so long as all the 'surplus' goes back into improving the business, however all their workers can still earn an income and will still pay income taxes.
I mean imagine how many people would buy a newspaper subscription if you got a tax receipt from it!