It’s a midrange to upper expense in the US if it’s your hobby. Most people don’t have a serious computer hobby but they golf, trade ATVs, travel, drink, etc.

It's not nothing for most people... it's more than a month of rent/mortgage for a significant number of Americans even. But if it's your primary hobby, it's not completely out of reach, and it's not something you necessarily spend every year. A lot of people will upgrade to a new computer every 3-5 years and maybe upgrade something in between those complete system upgrades.

I know plenty of people who don't make a lot of money (say top 25% or so) that will have a Boat or RV that costs more than a $3500 computer, and balk at the thought of spending that much on a computer. It just depends on where your interests are.

$3500 would have been 3–4 months' discretionary spending as a PhD student in Finland 15 years ago. A sum you might choose to spend once a year on something you find genuinely interesting.

Some people succumb to lifestyle creep or choose it deliberately. Others choose to live below their means when their income grows. The latter have a lot more money to spend on extras, or to save if that's what they prefer.

The first words I said: "$3.5k is a lot of money..."

There are tens of millions of top 10% income adults in America. So something can be both unaffordable to most people, and also easily accessible to very many people.

There are something like 24 million millionaires in the United States... Estimates are that Americans spent $157 billion on pets in 2025.

There are a lot of people who could easily choose to spend $3,500 on a computer.

There is no Apple device priced above $3k that has done 1 million in annual sales. The US population is >300M. <0.3% of the population. Don't take your bubble to be representative of society. $3500 is a lot of money, even in the US.

Mac has about 15% of the market share in the US. It's not really a niche.

$3500 is more than I would spend on a hobby too, but there are, in absolute terms, a large number of Americans who can spend this much on their hobbies.