I think everything went exactly right. Most people who use Ebay know it like the back of their hand, simply from experience. Gradually adding new stuff isn't stressful for users, compared to a redesign, and rocking the boat is the last thing Ebay wants to do, considering that their only advantage over competitors or potential competitors at this point is momentum.

So they are being conservative because they can only cash in on their momentum due to being so conservative...?