> Huh the neo can't really be the driver of this right? As it's barely out and I think not yet physically available in most places.

It’s because of the Neo. It is very much out. And it is very much available everywhere. Not sure why you think otherwise.

It even says so in the article:

> If you want a MacBook Neo, you may have to wait. In the U.S., MacBook Neo orders placed through Apple's online store today are estimated to be delivered between April 6 and April 13. However, it may be possible to find a MacBook Neo sooner at one of Apple's retail stores, or through authorized resellers such as Amazon and Walmart.

But I found the reason, it's not really a 'sales record'. It's a very specific thing, sales of new macs to first time mac users within the launch week.