Enough people could say no and take a stance if there was collective solidarity in the tech industry. Unfortunately we don't have that, tech workers are in the vast majority skeptical of or anti anything resembling unionised work. The bosses won on that front, and now they can dictate freely that you must wear the pink feathered chicken suit.

People, in general, want to keep their jobs, saying no is an option when you don't care what happens with it or have the backing of the collective to walk out together.