Re:Auto-Tune: Why Pop Music Sounds Perfect
by coglethorpe on Tuesday February 10, 2009 @10:16AM
(#475238)
What I found interesting is that it was the way the tool was used differently than the investor's intention that made it so popular.
Re:Auto-Tune: Why Pop Music Sounds Perfect
by parenthesis on Tuesday February 10, 2009 @10:31AM
(#475264)
That is not uncommon in the history of music technology.
For example, the Roland TB-303 "was originally marketed to guitarists for bass accompaniment while practicing alone" [Wikipedia]. But what we got from it — in the end — was acid house.
The vocoder was originally developed with telecommunications applications in mind, not Kraftwerk.
Good music is good music, no matter how it's made, and I have a lot of respect for someone like T-Pain who's basically single-handedly proved that Autotune can provide powerful emotional effect in songs. I also have no problem with helping pop stars sing better, on albums and in live performances. I prefer the best product for my bucks, if at all possible. I trust a producer like Rick Rubin to know when to employ what techniques to a record to maximize my enjoyment.