My point was there is very much this kind of "whispering propaganda" when it came to vegan food, labeling it as unhealthy, "processed" and full of chemicals. Most of it was and is done by the "agrolobby", sometimes subtly, sometimes not, e.g. through full-page ads in the NYT, laying out scary-sounding chemical ingredients. The agriculture sector collectively shat its pants when something came along for the first time in centuries that could even slightly change consumer habits.