Beyond Meat CEO 'It's Just Not the Moment for Plant-Based Meat' After Rebrand

Re:Beyond Meat CEO 'It's Just Not the Moment for Plant-Based... by slashdev on Tuesday March 17, 2026 @09:38AM (#47412507)

So you've decided it's more ethical it not be born or live at all. Obviously the only reason beef cattle exist at all is because we eat them.

It doesn't seem such a clear cut ethical decision to me. Certainly there are some forms of raising livestock that are terrible (broiler chickens come to mind), but there are other forms that actually seem quite pleasant for the animals most of the time (e.g. free-range cattle).

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Re:Beyond Meat CEO 'It's Just Not the Moment for Plant-Based... by xvector on Tuesday March 17, 2026 @08:31PM (#47420257)

Free-range isn't pleasant at all, that's a fair bit of clever marketing. It's virtually impossible to find meat that has lived a "pleasant" life and slaughter. I'd eat meat myself if I could find a reliable and cost effective source of ethical farming.

https://www.dominionmovement.com/facts - Ctrl-F "free range"

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Re:Beyond Meat CEO 'It's Just Not the Moment for Plant-Based... by slashdev on Wednesday March 18, 2026 @10:27AM (#47426228)

It varies quite a lot.

You actually could find a reliable and cost effective source of ethical ranching, it typically requires buying e.g. a whole side of beef from a specific ranch.

Not very convenient, but if you worry so much about the conditions of the animal, that gives you a way to choose one that fits your standards.

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