Not faulty memory just accepting a common myth/advertising. It wasn't until recently that I was informed of the truth of why the pepsi/coke taste test works out the way it does.

;) I actually can't stand the taste of Coke, but love Pepsi with a passion. Some people think I'm weird/being petty, but it's just a different taste.

(Reply to Zack who's comment is dead):

You can tell even by the smell. Perhaps you think I'm lying, but when served a brown fizzy drink in a cup, I can tell with 100% accuracy wether it is Coke, Pepsi, Diet Pepsi, or Pepsi Max.

I don't know exactly why but that sounds very funny to me. I would boast of this ability all the time.

The long winter evenings of blind taste testing at our house simply fly by ;)

Yep, I have this ability too - I thought I was the only one!