Maybe they shouldn't. Maybe word of mouth from among those in your circle of friends that have good taste is enough. I'm not sure that blockbuster cinema reaching millions is tenable, or a good thing.
As for "watching content"... yuck, I hate the word "content".
looking at the last 4 years of world events, I think some people already have some nostalgia for a shared cultural experience, instead of everyone being in their own algorithmically and socio-culturally / demographically segregated bubbles. Or maybe it's just looking back with rose colored glasses shrug
It seems to have died for good after it ended, though.
Summary: it's okay to talk about "content" if you're a "content plumber" like some kind of backend video engineer or sysadmin, someone whose job is to help the bits get to the viewers and doesn't need to care what the bits represent. It's not okay if you're a director, actor or viewer, someone who's actually interacting with the the specific piece of content.
Before the pearl clutching starts - yes I’m Black.
What I meant is that I don't see truly indie-produced feature films reach the zeitgeist anymore.
I don't mean AI slop, but the next gen of creative tools that will allow people to make cool and creative and compelling stuff without the backing of 100's of millions of dollars.
It seems like movies are just another cyclical creative industry and this has already happened multiple times before- with each new technology and distribution platform there's the potential to get a wave of creative output that wasn't possible before.
Another aspect could be that the hollowing out of the top / polarization of the industry is another catalyst.
It could be enough that people who don't work on 100's of million dollar budget films get funding to do the next 1 million dollar film that looks great and is amazing.
That's more analogous to the SaaS startup boom that happened in the previous gen of tech startups. Initial costs went down and platform access went up.