> In the end it comes around to the same old thing: 
  > the institutionalization of morality

Can you elaborate? At no point did the article make the leap that a moral obligation be forced on individuals by an outside body. From the article:

  > I have the skills to help other people out but instead 
  > I’m running a startup and writing on my blog. Should I
  > feel guilty? Do I have a moral obligation to use my
  > engineering skills to give back to the world 
  > in a bigger way?

How is this kind of self-examination "hugely dangerous"?