I take Grokipedia very seriously as a threat to society. Sure, they're happy if people read it and fall for - but the primary goal is not to convince humans, but to influence search results of current models & to poison the training data of future models. ChatGPT (and most likely other models/providers too) is already using Grokipedia as a source, so unless you're aware of the possibility and always careful, you might be served Musks newest culture war ideas without ever being the wiser.

It's not enough that everyone on Twitter is forced to read his thoughts, he's trying to make sure his influence reaches everyone else too.