The friction you're solving is real. Most testimonial tools assume the hard part is displaying the content. It's not. It's the collection step, specifically the moment between "customer is happy" and "you actually ask them." That gap is where most testimonials die. One thing worth thinking about on pricing: the white-label add-on at $10/mo feels underpriced for agencies. If an agency is running this across 10 client sites, they're getting it for $1/client/month. That's a rounding error on their invoice. You could probably 3x that without losing agency customers, and it'd help you figure out early whether agencies are actually your real market or just a nice-to-have segment. The "unlimited everything" angle is a good call. Usage-based pricing for something like embeds creates constant mental overhead for the customer. Removing that is a genuine product decision, not just positioning.