What is strange here is that Apple seems to be perfectly able to compete on merits - take MacBooks. Granted, they aren't dominating the market like iPhone used to, but they have a sizable niche and when some years ago I didn't see any Macs around on conferences now almost everybody has MacBooks. But they don't seem to be that eager to sue everybody else on that market. The merits of the platform are enough for them to be successful. Why can't they do the same for the phone market?