I built something in this space (AI content repurposing) and the 6x claim tracks with what I've seen. The real leverage isn't just reformatting -- it's that each platform has different native patterns. A LinkedIn post that works is structurally different from a Twitter thread or an email newsletter intro, even when the core insight is the same.

The trap is quality drift. Automated repurposing can produce volume but the output starts sounding generic fast. The ones that actually compound are tools that preserve the author's voice while adapting the structure. That's the hard problem.

What's your approach to maintaining voice consistency across formats?