It's much harder to predict exactly than to dismiss anything slightly off.

But the tendency is showing: in my country, we're getting records in extreme temperatures, forrest fires and storms.

But a study 1% can be dismissed, some random in a basement 99% off can be believed. This just says: many people are just looking for a confirmation of their beliefs, not evidence. And many companies play this game (supporting the right politicians, spreading disinformation aka lies, etc), because there are billions at stake.