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Re:Kickstarter launches in the UK with hundreds of new proje... by k-mcgrady on Wednesday October 31, 2012 @06:45AM (#4722177)
>> "what's in it for me"

You get more for your pledge than you would just purchasing the product. e.g. the product is offered cheaper to pledgers or comes in a limited edition. Kickstarter will only continue to work if project creators offer something extra to pledgers. A lot of people seem to be using it as a pre-order service to help fund development. They need to offer more, realising that people are taking a risk by funding them.

Re:Kickstarter launches in the UK with hundreds of new proje... by SideburnsOfDoom on Wednesday October 31, 2012 @07:21AM (#4722266)
> You get more for your pledge than you would just purchasing the product.

I agree- a pledge is not a purchase. But you need to do the mental math for the project. e.g. I would get 20% more. But I think the project is only 80% likely to ship. And the project founder is cool so I'd give them a few bucks anyway.

Re:Kickstarter launches in the UK with hundreds of new proje... by Osmium on Wednesday October 31, 2012 @07:48AM (#4722334)
> A pledge is not a purchase.

They should make this their motto. The Kickstarter model is fine, they just need to better communicate just what that model is to their users.