You should not try to focus away from the product, if that is what you really want, but each time someone says "I use x but I really wished it had y feature" it can be great opportunity to show yourself off and acquire a new client if your product is good enough. You are right anyway, the App scene is a mess and it's hard to reach and stay on top, but not impossible. A great example can be the reddit applications, there are many but as they add new features people change opinion and change when they see more and more people switch.