Amazon Attacking Apple's iPad Mini on Homepage

Re:Amazon Attacking Apple's iPad Mini on Homepage by matthewowen on Sunday October 28, 2012 @06:43PM (#4710245)

Interesting! The UK site http://www.amazon.co.uk/ has a similar front and centre promo for the Kindle Fire, but without the comparison to / attack on the iPad Mini.

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Re:Amazon Attacking Apple's iPad Mini on Homepage by josephagoss on Sunday October 28, 2012 @06:56PM (#4710272)

If I recall correctly, you can't call out a competitor by name in UK advertisements. All the tv ads we have here will say "compared to the next leading brand..."

Unless that's changed recently. I moved away 4 years ago.

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Re:Amazon Attacking Apple's iPad Mini on Homepage by __chrismc on Monday October 29, 2012 @05:24AM (#4711584)

I believe it was changed in the last few years, but it's still pretty uncommon. The only examples I can think of, off the top of my head, are by the supermarkets (particularly those from Asda).

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Re:Amazon Attacking Apple's iPad Mini on Homepage by josephagoss on Monday October 29, 2012 @08:41AM (#4711972)

Thanks, it makes sense that Asda would be one of the first to take advantage of a change in law, I recall Walmart bought them out a few years ago.

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