That depends on your perspective. I, for one, am put off by excessive "corporate image". Perhaps some people are put off by hearing that sometimes one department doesn't talk to another. For me, I'm just pleased to hear that there is an explanation of some sort. And that there is an actual human being somewhere within the company, not just an anonymous collection of robotic drones. And guess what: I already knew that sometimes one department doesn't speak to another because that happens everywhere.