Or CEOs could be the philanthropists themselves. If you contract out your building cleaning, for example, start there -- start with the people on the bottom who show up to clean your bathrooms or vacuum your carpets. Find them, ask them if they could use a raise. Then find your next lowest-paid employees, maybe the interns or "temp" people or the part-time workers, give them a raise.

"Paying up" in hopes that prosperity will trickle down has proven to not work very well.