This excuse rings hollow. If it were the multiplier it is being proclaimed as, the people who already have that taste should have 10x-ed their output, which we have not seen happen, and it should generally allow more people to acquire that taste by allowing 10x as many people to iterate 10x as quickly. That it's not is simply admitting, in other words, that writing bad code quickly was never the obstacle to getting a product to market, and writing a bad code generator is actually not very revolutionary.

As an independent game developer myself, who has extensively tried to use LLMs in every which way for desire of a productivity boost, what they actually do is introduce code debt so quickly that the code collapses in on itself before you even get far enough done to ship an update, unless you handhold it so tightly that it would be faster to write the code yourself.

It doesn’t need to be useful or a good game to launch on steam. Surely if it was a “big multiplier” 5-10x, it would be noticeably impacting steam launches.

Now if it’s something closer to 20%, we’re seeing exactly what you’d expect.