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Re:How we designed our logo for $30 by davidandgoliath on Thursday October 25, 2012 @04:03PM (#4699266)
Companies will continue to separate themselves from the chaff based on price alone. Price defines what you're worth to the recipient and much more. It also often dictates quality & what you see here is representative of that.

Could you get a great $5 logo? Certainly. Nike did alright with their $35 one (ignoring inflation & stock later granted to the designer).

Re:How we designed our logo for $30 by leadholder on Thursday October 25, 2012 @04:31PM (#4699416)
Don't forget that Nike's original logo was accepted due to time constraints. The swoosh was combined with an incredibly badly aligned logotype that was altered later before finally arriving at "swoosh only." http://www.logoblog.org/nike_logo.php

Nike has since paid huge amounts of cash to refine and iterate their logo.

Re:How we designed our logo for $30 by ohashi on Thursday October 25, 2012 @04:43PM (#4699479)
But it didn't stop them or kill their brand. No reason you can't launch with a $30 logo and iterate later if/when the need arises.