Subtract $? in assembly profit because Foxconn's role building iPad's is much smaller than ASUS/Quanta's role building Nexus 7/Fire
Subtract $? because Apple receives better component prices than ASUS & Quanta do.
Subtract $? because the iPad mini has a cheaper screen.
Subtract $? because the iPad mini has less RAM.
Subtract $? because the iPad mini has a cheaper CPU.
Add $? because the iPad mini has more flash.
Add $? because the iPad mini has a rear camera.
Add $? because the iPad mini uses Aluminum rather than plastic.
You have to guess which column is bigger, but in my estimation, the "subtract" column is at least $20 larger than the "add" column.
Apple is basically the BMW of technology. The difference between a run of the mill 3-series BMW and a Honda to the average commuter is image + $10,000. The iPad yields a premium because its an iPad.
While this simplistic model suggests a full winner-take-all model, history strongly suggests one often ends up with two markets, the "high cost, lower penetration" & the "low cost, higher penetration". Most recently, Apple OSX vs. Microsoft Windows. But the resulting duopoly can be as impenetrable as the simplistic monopoly to an upstart.