Re:Study says Seinfeld ads made MS brand image worse.
by unalone on Friday February 06, 2009 @10:03AM
(#469782)
They've got a lot, but it's not theirs. The Toughbooks can advertise themselves, but that's not a Windows thing. They run Windows because it's the default. And it's easy to advertise freedom of choice, but only if your choices look as good as your competitor's lack of choice, and there's nothing as pretty as a Macbook that runs Windows by default.
First, more hardware choice. There are a lot of hot PCs out there (netbooks, lots of what Sony puts out, panasonic toughbooks, UMPCs, tablets).
Second, software choice. Just start shooting off titles that have no (or no good) mac equivalent.
Of course, I'm a mac/unix guy, so I couldn't say I miss that stuff myself :-)