Banks generally don't like disposable digital purse cards. They make money off fees and interest. If a product doesn't rope you into a customer "relationship" where you link your pay deposits or later might get a mortgage or car loan they can only make money off fees. Enjoy paying $5 to activate a $100 prepaid debit card!
Using Google or Apple Pay so I can tap my phone instead of my card gives me no extra benefit that I care about and complicates my ecosystem with another party.
Only in the U.S. In many other countries the processing fees are regulated by the government so the banks can't afford to give you your "cash back".
In New Zealand, most low margin business (like cafes) ask you to accept an ~2.5% transaction fee (if you use a credit card or paywave). You can avoid the fee by using a debit card with a chip.
I'm unsure what choice the poorer make. If you're actually low income, maybe you don't go to cafes.
I did notice that a thrift store didn't charge the extra 2.5%: so perhaps poorer people have more pressure to use cards with fees?
Amex is noted for its high fees - so perhaps it is a bathtub where only the middleclass care.
The places where a "cash card" have gained popularity have all been using the "backdoor" of public transit payments that are so ubiquitous they also get accepted by retail (e.g. Suica in Japan, Octopus in HK, EasyCard in Taiwan, etc)
[0] https://sv.wikipedia.org/wiki/Cash_(betalsystem) based on the Belgian Proton https://en.wikipedia.org/wiki/Proton_(debit_card)
What's an extra layer of surveillance? Why accept the "credit and debit" surveillance middlemen but not the google/apple middlenmen?
What the world needs are "cash cards". Something equivalent to cash not tied to your identity that you can use in the real and virtual world.
I simply do not understand why governments or the private sector do not provide such options.