Re:Study says Seinfeld ads made MS brand image worse.
by com on Friday February 06, 2009 @01:57AM
(#469481)
Oh, at a technical level (ie. a corporate IT department as you mentioned) this is fairly true.
But what unalone was saying, it's not about the under-the-hood technical stuff in marketing, it's about a consistent story. If you can't join the dots with the user experience (and don't get me started about Powerpoint, Visio, Word and Excel in their 2008 iterations, with inconsistent look+feel, different behaviours, ribbon/menu inconsistencies) it's hard to sell this story.
Customer loyalty is a similar story - tactility, gorgeousness, smooth transitions from product to product (in an experiential sense, not how well COM+ interaction works) all trump weird unresponsiveness, beige-boxyness and uncomfortable mental transitions.
And perhaps this is one of the key issues for Microsoft - they're a technical organisation that has grown too big for obsessive and fanatical and consistent design to be implemented. MS Marketing must weep, unless they are too close to the issue too.
But what unalone was saying, it's not about the under-the-hood technical stuff in marketing, it's about a consistent story. If you can't join the dots with the user experience (and don't get me started about Powerpoint, Visio, Word and Excel in their 2008 iterations, with inconsistent look+feel, different behaviours, ribbon/menu inconsistencies) it's hard to sell this story.
Customer loyalty is a similar story - tactility, gorgeousness, smooth transitions from product to product (in an experiential sense, not how well COM+ interaction works) all trump weird unresponsiveness, beige-boxyness and uncomfortable mental transitions.
And perhaps this is one of the key issues for Microsoft - they're a technical organisation that has grown too big for obsessive and fanatical and consistent design to be implemented. MS Marketing must weep, unless they are too close to the issue too.