Nice comment. I think there is indeed an inherent "inertial" in hardware business. A software/website service can have different usage. Users may prefer to use a smaller part of the service, or using the main service for purposes not originally conceived by the creators. In this way there is a chance of pivoting. However a piece of hardware has a very focused usage. All parts are integrated to provide a single function for the user. Also, unlike software, there is no straightforward way to collect real-time data on how a user uses their hardware.