An Update on Heroku

Re:An Update on Heroku by altairprime on Friday February 06, 2026 @04:55PM (#46918663)

As a former enterprise person, this clearly states “exiting growth cycle into low-staffing maintenance mode”; Salesforce must have bought them to kill a price-beating competitor to multi-year Salesforce PaaS contracts, same as Okta did with Auth0. Investors are typically-majority short-sighted and only care about growth-cycle revenue, so once they reached market saturation, they were ripe and duly reaped. So long, Heroku.

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Re:An Update on Heroku by carefree-bob on Friday February 06, 2026 @06:23PM (#46919550)

You are saying the plan was to buy a "price-beating competitor", invest in them for 16 years, and then finally pull the rug out now?

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Re:An Update on Heroku by altairprime on Friday February 06, 2026 @07:04PM (#46919881)

They’re not competition if you own them! Typepad continued for over a decade after it was purchased. Auth0 is still in maintenance mode afaik. It can last as long as revenue pays for the FTE to maintain it, or until corporate reallocated the FTE to higher revenue-per-FTE-hour opportunities.

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Re:An Update on Heroku by bigfatkitten on Friday February 06, 2026 @08:16PM (#46920313)

Auth0 still has a ton of people working on it at Okta. If they’re facing execution problems, it’s not due to a lack of resources.

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Re:An Update on Heroku by hosh on Saturday February 07, 2026 @11:59AM (#46925353)

Auth0 and Okta serves two different market segments. You’d use Autho0 for your customers and Okta for your employees.

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Re:An Update on Heroku by bigfatkitten on Saturday February 07, 2026 @04:40PM (#46928378)

That’s why they bought Auth0 in the first place. They didn’t have a real offering for customer identity.

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Re:An Update on Heroku by jcmartinezdev on Sunday February 08, 2026 @05:17PM (#46939135)

Auth0 is constantly releasing new features, including a new major offering now for AI agents. Plus is still very active in the development community, with open source like OpenFGA, frameworks, contributions to standards and so much more.

Not sure where the maintenance mode is coming from...

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Re:An Update on Heroku by didgeoridoo on Friday February 06, 2026 @06:40PM (#46919703)

Reminds me of https://youtu.be/T2BY8zZ1CTM?si=XDroWqVD-pElN9si

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Re:An Update on Heroku by altairprime on Friday February 06, 2026 @07:20PM (#46919970)

FYI, you forgot to remove the &si= tracking cookie from your derogatory comment that uniquely identifies you. As a former Salesforce/Heroku employee and so presumably familiar with Heroku’s treatment within the megacorp for at least some of (checks notes) the past sixteen years, do you have anything relevant to contribute to this post?

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Re:An Update on Heroku by carefree-bob on Friday February 06, 2026 @07:19PM (#46919955)

that was great!

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Re:An Update on Heroku by jamwil on Friday February 06, 2026 @11:14PM (#46921246)

First of all, you and me, start workin’ at the bank

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Re:An Update on Heroku by glenngillen on Friday February 06, 2026 @07:28PM (#46920024)

Absolutely none of this is true. What was the PaaS Heroku was apparently beating at the time of the acquisition?

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Re:An Update on Heroku by altairprime on Friday February 06, 2026 @07:55PM (#46920189)

Noted. Please accept my apologies and retraction.

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