I guess it opens the market to more people (by being less expensive,) but absolutely underwhelming. A desktop computer that's thinner (who cares how thin the desktop is?) and a smaller iPad. It's getting confusing know just what to buy anymore, each variant of iOS device has a myriad options, it's getting more like the old Dell customize your PC selection, memory, network type, display size. I guess Apple are trying to recreate the whole PC ecosystem, just around tablets instead. Good for their bottom line, which is, after all, Apple's goal here.