That is pretty darn helpful. Thanks Greg! You should write it up yourself, though: it's your knowledge, wouldn't be right having me take it.

FWIW, my posts on sponsorship:

Getting Awesome Sponsors (for college hackathons): http://alexeymk.com/hosting-hackathons/index.html

Getting Your Money's Worth as a Sponsor: http://alexeymk.com/61608156/index.html