I'm not sure it's astroturfed exactly; but the hype is not coming from technical professionals. Like you find a linkedin post with a thousand likes about this or similar projects, and everybody is either #opentowork or ~~Agentic Head of AI Brainstorming at My Bedroom~~

Also clawdbot is objectively a pretty inconvenient way to hook Claude Code up to a chat app. I made a bare-bones one that takes 2 minutes to run with npx: https://github.com/clharman/afk-code