But new media also lets creativity blossom. The printing press eventually enabled novels through cost reduction. Prussian blue pigment is a large part of ukyio-e's attraction; it got used a lot because it was new and was a better blue. The Gothic arch's improved strength compared to the circular arch enabled cathedrals with huge windows. Concrete enabled all sorts of fluid architecture; Soviet bus stations, for instance [1].

[1] https://www.russiabeyond.com/arts/327147-10-best-soviet-bus-...