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A comment on First, make me care. Parent comment

Re:First, make me care by ericmcer on Sunday January 25, 2026 @04:11PM (#46758285)
There almost is no hook, the hook is that the time investment for each video is so small your brain doesn't even need to think about whether it should watch or not.
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Re:First, make me care by Cthulhu_ on Monday January 26, 2026 @05:02AM (#46763720)
And the other factor is I think the "rat pulling a lever" thing.

A rat is in a lab, pulls a lever, treat comes out, nom. Pulls again, treat comes out, nom. Pulls again... no treat. Pulls again, treat comes out, nom. This goes on, 10 pulls with no treat, but sometimes something comes out so the rat keeps going. You get the idea.

This is a lot of social media. You end up scrolling through a lot of shit, adverts and subtle propaganda, passively absorbing it until you get rewarded with something you genuinely enjoy and get the good hormones from.

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