This isn't even a China-exclusive strategy, Samsung does the same with their Galaxy Store.
There must be a reason why Aurora Store is being advertised, though. Why would they do that if they could just pre-install Google Play Store and standard Google applications.
Update: End of 2018, I bought a Huawei phone with GApps. I remember that two or three generations later, Huawei was not allowed to include GApps anymore.
Chinese telephones legally imported usually have them in most relevant big markets like Indonesia, India, Brazil, etc.
The reason they probably have them preinstalled over there is because they don't care about licensing so they can freely preload whatever they want. At least that's how it was with netbooks in the early 2000s that they were selling loaded with MS Office, Windows, even Adobe, of course with no COA stickers.