The exact same way you'd treat any other investment decision.

In the real world, if you've got $100k, you could choose to invest all of it into project A, or all into project B, or perhaps start both and kill whichever one isn't looking promising.

You'd need to weigh that against the potential returns you'd get from investing all or part of that money into equities, bonds, or just keeping it in cash.

You mean… by making a forward-looking estimates of cost, time-to-value, return? (even if it's implicit, not documented, vibes-based?).

When devs refuse to estimate, it just pushes the estimating up the org chart. Execs still have to commit resources and do sequencing. They’ll just do it with less information.

What you're asking is the equivalent of going to a company whose equity you've bought and asking them: what's the price going to be in 6 months' time?