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Re:Kiel Institute Analysis: US Americans pay 96% of tariff b... by carlosjobim on Monday January 19, 2026 @12:21PM (#46681731)
You as a consumer buy my cookies for $10.

Out of that price: $3 goes to production cost, $3 goes to tariffs, and $4 goes to profits.

Now the taxes/tariffs are doubled. The producer can up their price to $13, meaning $3 to production, $6 to tariffs and $4 to profit.

But customers might not accept any price higher than $10. They won't buy.

So instead you continue selling for $10 and your costs are: $3 for production, $6 for tariffs and $1 in profit.

That's what people mean when they say that companies are paying the tariffs. They're not profiting as much as before.

In practice it's usually a mix of higher consumer prices, lower company profits, or even some products not being imported anymore.

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