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Re:Jack Dorsey: Let's Reconsider Our "Users" by biot on Wednesday October 17, 2012 @03:59PM (#4666143)
"Subscriber" or "Account Holder" are alternate phrases which don't necessarily imply a financial relationship.
Re:Jack Dorsey: Let's Reconsider Our "Users" by SethMurphy on Wednesday October 17, 2012 @04:53PM (#4666380)
or client. Really anything that is more appropriate and less general than user. The context of your business should dictate the term you should use.