More trouble for Color: shareholders and board vote to wind down company

Re:More trouble for Color: shareholders and board vote to wi... by rheide on Wednesday October 17, 2012 @12:29PM (#4665201)

It 'only' has 440.000 active users? I'd be quite happy with a failure like that.

[ Parent | on HN ]

Re:More trouble for Color: shareholders and board vote to wi... by mibbitier on Wednesday October 17, 2012 @12:35PM (#4665246)

Would you still be happy if you'd spent millions getting those 440k users?

For $41m investment, you could pay 410,000 people $100 to become a user.

[ Parent | on HN ]

Re:More trouble for Color: shareholders and board vote to wi... by brk on Wednesday October 17, 2012 @12:34PM (#4665231)

Given the amount of funding it required to get that many users, and the lack of a clear business model, I think that their active user count is about as relative as where they leased their copier from.

[ Parent | on HN ]

Re:More trouble for Color: shareholders and board vote to wi... by desigooner on Wednesday October 17, 2012 @12:54PM (#4665339)

I wonder how many of those 440,000 "Active" users were a result of their partnership with Verizon to install Color on a bunch of their phones.

Also, does "active" mean # of installs in this case?

[ Parent | on HN ]

Re:More trouble for Color: shareholders and board vote to wi... by topbanana on Wednesday October 17, 2012 @12:40PM (#4665273)

Even if each one lost you money?

[ Parent | on HN ]