I agree. Was it clever? Yes. Would I at least check the website? Yes, I'm curious. Would I do business with him? Probably not.

If I control a the marketing resources of a high profile brand (He mentions Pepsico, so I'm assuming the target is other large companies), I'm not sure I want to be associated with a business that pulls stunts like that.

Part of it would be avoiding guilt by association for being unprofessional. I also wouldn't want backlash if Virools methods turn out to be complete sleaze and something crazy like getting all of my Facebook likes or youtube views reset (viral equivalent of being Panda'd?)