News for hackers. Stuff that matters.

A comment on Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales. Parent comment

Re:Ford F-150 Lightning outsold the Cybertruck and was then ... by cmtm4 on Wednesday January 14, 2026 @05:32PM (#46624776)
I think the reason this take gets push-back in discussions (including here) is that it's highly regional.

I've lived in parts of the US where I doubt more than 10% of pickup trucks on the road (and there were a lot of them) were really justifiable purchases as trucks. They were aspirational purchases, and/or were selected for status/class/politics signaling.

I've lived other places in the US where the whole region had far fewer trucks (but a hell of a lot more Volvos... like, easily 10x as many as the other place) where I bet at least 50% of pickup trucks saw enough truck-use to really be justifiable.

[ Parent | on HN ]
Re:Ford F-150 Lightning outsold the Cybertruck and was then ... by potato3732842 on Wednesday January 14, 2026 @06:23PM (#46625472)
This. Where I live the suburban dads wouldn't be caught dead projecting the "fullsize truck owner" image. They buy a Tacoma. Or they did until the Maverick came out.
[ Parent | on HN ]