> Eyeballs increase ad revenue

If you're blocking ads, I think this is usually false. (But I would appreciate a correction if I'm wrong, or more detail if it's complicated.)

You still increase their algorithmic reach by viewing and interacting with their content. It really is voting with your eyeballs: whether you like or hate the content, if you have it on your screen, the creators benefit.

I disagree: network effects are still present even if you block ads. You tell your friends about it, they tell their friends, etc. Only a small fraction of people bother to block ads (or even know about ad-blocking), so the loss in ad revenue to those people is offset by the gain from their friends seeing the ads.

In addition to the two replies below, which are both accurate, most people don't block any ads.