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Re:Show HN: The Five Year Itch by msabalau on Tuesday October 16, 2012 @10:09AM (#4659878)
The other side of their market is employers--even if accurate, I'm not certain that pointing to a inch after one year is helpful.

More generally, a name of with this sort of specificity gives people a chance to paint themselves out of the picture. Regardless of the duration references, some of the relevant audience is likely to say "that's not about me".

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