Re:Alice.com in closed beta
by ryanmahoski on Wednesday February 04, 2009 @11:30AM
(#465938)
That blog is sometimes a revealing read. Evidently they offered +$200k for the dot-com name of a small, mythical, woodland creature. They also: budget $15-20k for patent filings, defend Jellyfish's use of PR firms, detail Alice.com's pre-launch strategy, explain why they see every employee as an animal, and reveal why they'll never hire anyone from Michigan State.
If they are trying to simply win a branding war with Amazon... yikes.
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[1] - http://flywheelblog.com/2008/11/the-3-advantages-of-a-start-...