You can make a good business on $10 a month, you just need to be as good as Dropbox at customer acquisition to do it. That is not an easy bar to clear.

I agree with the general point, though: coming up with something to accommodate a $23 yearly budget for 14 GB is not a good use of their time relative to, say, finding the next million people who don't think $100 is a lot relative to "all the data my life depends on."