It's typical business logic. It's not enough to focus on making the product better than the user, you must have a "big" product vision and you're only allowed make changes that align with that product vision.

So when that vision is something that users are ambivalent on (3D TV, AI operating system, etc...), well tough, that's still all they're getting until it hurts the company financially or the next executive has a different "big idea". :(