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A comment on Shedding some light on "dark social".

Re:Shedding some light on "dark social" by fraserharris on Monday October 15, 2012 @03:37PM (#4656779)
Regarding mis-measuring "dark social": For ecommerce, Pinterest traffic is estimated to be 64% larger b/c of the popularity of the iPad app. This is significant given that Pinterest is now the 2nd largest referral source (depending on which ecommerce sites you are measuring).

http://llsocial.com/2012/07/pinterest-traffic-being-signific...

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Re:Shedding some light on "dark social" by vikrum on Monday October 15, 2012 @04:20PM (#4656980)
With the Facebook and Twitter apps (and iOS apps, in general), they have complete control over how the network call is being made — and the referer makes it to the server (for the post part.) One would imagine Pinterest would want to maximize this number.

I'll try posting the referer detector to some more native apps and see what happens.

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