They remind me so much of that group of people who insist the scammy magnetic bracelets[1] "balance their molecules" or something making them more efficient/balanced/productive/energetic/whatever. They are also impossible to argue with, because "I feel more X" is damn near impossible to disprove.

[1] https://en.wikipedia.org/wiki/Power_Balance , https://en.wikipedia.org/wiki/Hologram_bracelet , https://en.wikipedia.org/wiki/Ionized_jewelry