And even if it's not, as long as the other side (i.e. merchants and acquirers) just collects and aggregates the same data, that's little consolation.

> And even if it's not, as long as the other side (i.e. merchants and acquirers) just collects and aggregates the same data, that's little consolation.

Respectfully disagree on this point. The issue isn't leaking anonymized aggregated data. The issue is, for example, Chase can and does personalize rewards ads based on your exact transactions internally. So when you use any Chase card, every Chase related entity has access to your non-anonymized transaction data for marketing and credit decisioning purposes.

I will cautiously watch how Apple handles this issue in the future because I don't trust Chase and my financial privacy is important to me.

One of the big promises when the Apple Card launched is that, unlike most other cards, your purchase information isn't sold.

That's the big question mark from me with the Chase takeover. If that privacy goes away, I'll stop using the Apple Card.