To some extent this misses the distinction between style and substance. People who read a lot, and/or who evolved at a time when critical reading was an essential skill, can be relied on to distinguish between conveying an idea versus seducing a reader through one's style of expression.

Both Ernest Hemingway and Mark Twain began their careers at print newspapers, where every word counted. They learned how to say much with few words. No amount of clever prose can substitute for this ability to set aside style in favor of substance.